perspectives
Prologue
The world is changing faster than we thought imaginable, and as such, we must change with it. Not just us, humans, but brands too. In perspectives, we delve into topics relevant to us, you, the world. Thinking and information that we believe should be shared and discussed. And maybe some of it may matter in the end.
- B2B – Brand to BusinessB2B communication now competes for attention in the same feeds as consumer brands. Why B2B brands have to inform, stand out and charm, without losing their business focus.
- Being human in the age of dataData and metrics now shape our working and private lives. In trying to make technology more human, are we the ones turning into machines? Why marketing needs to put people back at its centre.