Perspectives on brands, branding and business by twentyfour.https://twentyfour.si/https://twentyfour.si/perspectives/b2b-brand-to-business/https://twentyfour.si/perspectives/b2b-brand-to-business/B2B communication now competes for attention in the same feeds as consumer brands. Why B2B brands have to inform, stand out and charm, without losing their business focus.Thu, 08 Jan 2026 00:00:00 GMTBrandingB2BMarketinghttps://twentyfour.si/perspectives/being-human-in-the-age-of-data/https://twentyfour.si/perspectives/being-human-in-the-age-of-data/Data and metrics now shape our working and private lives. In trying to make technology more human, are we the ones turning into machines? Why marketing needs to put people back at its centre.Tue, 05 Jul 2022 00:00:00 GMTMarketingBrandingData