A brand identity for glamour and boudoir photographer. Finding the seemingly paradoxical symbiosis of truth and beauty in today's photography – searching for true beauty in every individual and expressing it within contemporary beauty ideals. The logo itself portrays the very personal, hidden from the public aspect of boudoir photography. The overall art direction incorporates natural feminine tones to further emphasise the brand promise: finding truth as well as beauty – You. Truly beautiful.

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